My business principles: Optionality is the ultimate moat

Governments are ruled by a constitution. Companies by policies. People should be based on principles.

Here are my business ones:

  1. Nobody cares about you: Speak clearly about what you feel and think. Do what matters to you. No matter the price.
  2. The only way to avoid competition is by being yourself: Who I am when money is involved, you might ask? Well, the same person when it is not involved. Don't betray yourself.
  3. Hell Yes or No: There are no mid priorities or semi-interests. Either give you goosebumps or it will become irrelevant over time.
  4. Learn to sell. Learn to build. But if you have to start do it in that order.
  5. Only attend meetups if invited to give a speech. If not, work hard building something meaningful
  6. Don't overthink
  7. Better roughly right than accurately wrong.
  8. There is only one way to invest and it is long-term. If you cannot commit for the next 10 years, forget it.
  9. A good partner is like water in the desert. Don't look for it, but once you find him treat the relationship like an orthodox Christian marriage.
  10. Do things that don't scale.
  11. The order to prioritize is by Deleting -> Automating -> Delegating. Never in reverse.
  12. Show up daily even if no one is looking. Hard things will always be hard, but sometimes the rock will break.
  13. Be ruthless protecting your reputation.
  14. Only solve problems where you are the main customer. If it cannot turn into a commercial product at least will have solved a problem you faced.
  15. Forget about goals. They are a zero-sum game. Better define KPI and guardrails and work on chunk of deep meaningful work.
  16. Don't follow your personal past duties. Priorities set in the past might have the same value as the current ones. In case of doubt, choose the current ones.
  17. Envy is the worst sin. If ever face it, just DM the person to congratulate him for the accomplishments. Turn envy into joy for others.
  18. You will be rewarded for the difficulty of the problems you solve. Don't take shortcuts.
  19. There is no such thing as a "competitor": You only compete with your own costs. Fly low, when times get rough you will see how many get burned.
  20. Don't try to fit a technology to a problem. Only once you find a meaningful problem to solve, then apply all you have.
  21. Courage is the ONLY skill you need: If you fall a thousand times, but stand up every time you will accomplish more than anyone because everyone usually stops at the second fall.
  22. Resilience cannot only be built with suffer. Embrace the problems. A new problem? Thank you.

Today you suck, you are a novice and need help for everything... but consistency will turn rock into gem.

Rolex? Lambos? Mansions? Forget that shit. Imagine the mindset to save, invest and keep yourself free to explore the world and give quality time to your family... wearing a casio. Optionality is the ultimate moat.