Writing on CRO, decision making and the boostrapping startup industry.

All of my long-form thoughts on user decisions, product design and marketing strategies.

Mensaje al equipo (2024)

Mensaje al equipo sobre nuestro año 2024. Lo que hemos hecho bien y lo que podríamos hacer mejor.

The Idea landing page

What is often missing in most landing pages

Focus is the talent network

In today’s world, having an efficient network of talent to turn to and rely on is more valuable than being a silo of enormous knowledge.